Are you someone who has made a pivot in your marketing message a few times? A therapist who we’ll call Betty Boop to protect her identity struggled with this. She started out by stating that she was a psychotherapist who helps people with mental health issues. Far too broad of […]
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Do you have a pet peeve? You know what I mean, that little thing that drives you crazy and immediately puts you on your soap box to start preaching? You may not, but I certainly do. For me, it’s companies or products that make things WAY more difficult than they […]
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Somehow it still surprises me when I see this. I was on LinkedIn last week and stumbled upon a psychotherapist’s profile. We’ll call him Bill. Bill’s entire profile was written in 3rd person. Almost as if it was written by someone else to sing his accolades like he was going […]
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When I started my private practice 8 years ago, I was both excited and scared to death simultaneously. Like most entrepreneurs, I started out a bit slow and steady as I learned what I didn’t know and executed what I did know. Soon enough I was enrolling more clients and […]
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It happened again recently and it just broke my heart. I was on a transformation call with a potential client we’ll call Shirley. While asking her about her private practice and who she served, I got a really long-winded answer. Sadly, Shirley was all over the map. She’d create one […]
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