Written by Do you have a pet peeve? You know what I mean, that little thing that drives you crazy and immediately puts you on your soap box to start preaching?
You may not, but I certainly do. For me, it’s companies or products that make things WAY more difficult than they need to be.
Let me give you my example.
I was on the platform where my online marketing course is stored.
I noticed that they are requiring some updated tools to be installed to better manage the course.
It’s based on how we track our information so that we can better serve our clients.
Wonderful, I’m in.
One of the tools it uses is the Google Analytics 4 app which shows you how to install it.
Fantastic, let’s go!
I download the app. In the verification process, it asks for the Measurement ID.
Ok, I’m with you.
I’m searching around and can’t find it anywhere.
After quite some time and searching through the help forum, I give up and reach out to tech support.
After 36 hours I get a generic article sent to me with a link to yet another article.
This was NO help at all. But however, it did reference our Google Analytics standard account.
We would only need a new account if this was for a brand-new business.
Ok, let’s try that.
I log in to my Google Analytics account and type Measurement ID into their search.
Within a second I had the measurement ID. I copied and pasted it into my online platform and am now back up and running.
My HUGE frustration is with companies and products that don’t make things easier than they need to be.
The whole approach to Woz Marketing is that we go out of our way to make digital marketing easy to understand and even easier to execute.
I’ve dedicated my career to this.
We have even created the 1-2-3 approach so that you are not using any more than 1, 2, or 3 marketing principles at a time to keep things simple and take away that marketing overwhelm.
If you resonate with any of this reach out to me and let’s keep it simple.