How To Make Your Phone Ring With Your Website

How to make your phone ring with your website

Author: Lisa Wozniak As a private practice owner, your strengths lie in your ability to help clients with life’s challenges. Few have learned any marketing let alone web design. Consequently you end up with either a graphic designer, web developer or a friend with great tech skills to help you design your website. While this has helped get your business established online, it’s done little for you in getting your phone to ring and bring clients into your office. So let’s take a look at how to make your phone ring with your website. There[…]

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What’s The Big Deal ABout Advertising On Social Media Anyway?

Social Media Advertising

Author: Lisa Wozniak “What’s the big deal about advertising on social media anyway?” is a question I get asked on a fairly regular basis. Many small business owners wonder if they should be doing it just because everyone else is or if it’s a passing fad that they should indulge in before its 15 minutes of fame are over and the opportunity is lost, or if there is a legitimate reason why advertising on social media is a must for every business owner. Each year a myriad of marketing statistics show that social media marketing[…]

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Marketing Plan? It’s Easy If You Do It Smart.

Marketing Plan? It's easy if you do it smart

Author: Lisa Wozniak Marketing Plan? It’s easy if you do it smart. So often managers and business owners make it more difficult than it needs to be. And while larger corporations will create more elaborate and detailed marketing plans to cover all of the marketing facets of their budgets and product lines, the principles for creating a marketing plan remain the same. There are a few key areas that every marketing plan should focus on to provide you with a focused approach to increasing your exposure and your business. Each area poses questions you must[…]

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Do You Need To Populate Your List To Be A Good Marketer?

List Sign Up

By: Lisa Wozniak Do You Need To Populate Your List To Be A Good Marketer? Well, I guess that depends on your marketing strategy. If your goal is to create a following of potential customers who will become raving fans of your business, then the answer is a resounding yes! However, this doesn’t have to be a difficult or an expensive endeavor. Some of the most effective ways are often the least expensive. With just a little time and effort, you can have people signing up on your email marketing campaign in no time. Some[…]

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The Only Blueprint You Need To Narrow Your Niche

By Lisa Wozniak Many business owners understand they need to narrow their niche, but many don’t know how. Today we’ll provide you with The Only Blueprint You Need to Narrow Your Niche. In my last article Want More Money? Narrow your Niche we discussed the importance of narrowing your niche and how it affects you as the business owner by focusing on what you are most passionate about and your business, in the form of less competition and stronger repeat business. Now that we know the importance of narrowing your niche, let’s take a closer[…]

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