Marketing Funnels Explained: Attracting the Right People

Would it help to have marketing funnels explained?

Are you confused by how marketing funnels work and how to get clients with them?

No worries! There is a lot of information to get marketing funnels explained. They all tend to be different and it can be really confusing.

So, if you’re struggling to attract new clients and don’t understand what a marketing funnel is by the end of this video, you’ll know how to attract the right clients with marketing funnels.

Marketing Funnels Explained- Apples to Apples

Now, there’s actually two ways that you can look at a marketing funnel.

Some folks will look at a marketing funnel as a way of taking a lead from the widest point down to the most narrow part of their funnel.

Get them to become a customer with different steps in between.

Utilizing different things like, a lead generation tool to a post, and then to the first conversation and then the second conversation in the sales process.

And then they become a client.

And that absolutely can and is considered a sales funnel.

I’m referring to this as a marketing funnel so that we can take a look at your niche, your ideal client, and how you cast a wide marketing fishing net to get them.

Marketing Funnels Explained – Niche

We’ve talked before about how important it is to have a very specific niche.

And, for those people who have a very specific niche, their voice stands out in a very noisy crowd.

Much more than people who are trying to be all things to all people.

So for example, somebody who just says, “I’m a therapist”, as opposed to somebody that says, “I specialize in working with children with depression” or somebody who’s a dietician to, saying “I specialize in the prevention of, diabetes”. So they’re very, very specific.

Marketing Funnel Explained – An Example in Action

So let’s assume a practitioner specializes in working with divorced women with children to help them figure out how to make exercise a priority in their life.

Let’s just assume that that’s the target market of our private practice owner.

So as they create their marketing; their videos, their posts on social media, their blogs, all of that.

The first pass that they make of content that they’re going to put out into the world is for women in general, that’s the widest part of the funnel.

They’re going to get the most hits on that.

They’re going to get the most people that think, “Hey that’s me”. And I’m going to go ahead and click, like.

Now, your next set of posts, videos, whatever that may be; is divorced women.

This is going to get more specific.

You’re going to have fewer responses, but they’re going to be closer to your ideal client.

And then the last pass is going to be divorced women with children.

You’re going to create content that is specific to that ideal candidate.

With those people, you know, that the people who comment, like and contact you from it, share all of those traits.

Those are going to be your ideal client because they have made it through all three portions of that funnel.

So, you’ll want to create marketing content that filters through this funnel.

Your first set of content goes through the top of the funnel.

the second set of posts, videos, etc., goes through more specific traits.

And then of course the third through this bottom portion of the funnel.

So now that you’ve had the opportunity to see this in action, let me know in the comments below, what are the three layers in your marketing funnel?

Wrapping up the Funnel

Now you understand the concept of a marketing funnel.

But what kind of tools are you going to use to fill that marketing funnel and enroll more clients?

I have a free masterclass on that very subject. And the link to Enroll More Clients is right here!

Also, if you want to join a community of practitioners, just like you, I have a free group Facebook and LinkedIn Group for like-minded professionals who are dedicated to enrolling more clients and growing together.

It’s called Private Practice Marketing Mentors.

We talk about the latest, most innovative marketing techniques, what kind of tools you should pay attention to and what kind you should simply discard.

Look us up on Facebook or LinkedIn. We’d love to have you join us!