What You Need To Know About Branding

What you need to know about branding

By Lisa Wozniak Have you ever been driving down the road and saw the giant lit up yellow “M” in the distance? Without ever being able to see the name, you know those golden arches represent the fast food chain McDonalds. That’s branding; one look, one image, one tagline that represents a company. And whether you own a private practice or a small business the same principles of branding will still apply. So here’s what you need to know about branding. Consistency Is Key If you have a logo, and you should, it needs to[…]

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