Will Live Streaming Replace the Webinar?

  By: Lisa Wozniak There has been so much excitement within the last year or so about Live Streaming. The big question seems to be, will Live Streaming replace the webinar? With so much buzz about the ease and reach of live streaming, it would seem that this would be a natural transition. It seems that everyone is getting on the band wagon with live streaming. With applications like, Periscope, Blab, Meerkat, Twitch, Google Hangouts and more, it’s become effortless to reach new and existing customers via desktop, laptop or smartphone. However, let’s take a[…]

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Five Ways to Determine if your Social Media Ad will be Productive

By: Lisa Wozniak   You’re a new business owner and you’re excited about being an entrepreneur but now that your systems are all set up and the doors are open you’re not seeing the hustle and bustle that you’d like. So you know it’s time to advertise and your research tells you that social media advertising is the way to go but no matter how many different types of ads you run on different social media platforms you’re not getting any bang for your buck. As you watch your dollars spill down the drain you[…]

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How to Increase Referrals to Your Clinic Every Day of the Year

By: Pamela Fletcher Two things remain constant (besides death and taxes.) The power of word of mouth and the expectation of the public to have the best available healthcare. What has changed significantly about these two concepts is the advent of social media – and what a difference it has made! Let’s take a look at how to increase referrals to your clinic every day of the year. Social media is now the tool of the patient to make or break a health care provider’s reputation. It can also be used by the physician to control[…]

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8 Ways to Market your Blog at little to no cost.

By Lisa Wozniak If you are a small business owner, you know how hard it can be to devote the time and energy to researching and writing an engaging blog article for your customer base, only to listen to the sound of crickets after it’s posted. You look at your stats from the blogs you’re posting and the cricket theory is confirmed. Is anyone even reading this thing you wonder? Well if you merely write your blog and post it to your blog site, then chances are the answer to that question is a resounding[…]

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4 Heavy Hitters in Email Marketing

Email Marketing

By: Lisa Wozniak If you’re a small business owner that’s involved in social media, you’ve no doubt heard of the importance of email marketing for your business. While some believe it is the modern day version of direct mailers that have replaced the postcards and flyers that once overflowed from our mailbox, nothing could be further from the truth. Email marketing is an effective way for small business owners to accomplish everything from brand loyalty to lead generation. Some of the most common ways business owners have accomplished this through email marketing is by using[…]

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