What You Need To Know About Branding

What you need to know about branding

By Lisa Wozniak Have you ever been driving down the road and saw the giant lit up yellow “M” in the distance? Without ever being able to see the name, you know those golden arches represent the fast food chain McDonalds. That’s branding; one look, one image, one tagline that represents a company. And whether you own a private practice or a small business the same principles of branding will still apply. So here’s what you need to know about branding. Consistency Is Key If you have a logo, and you should, it needs to[…]

Read More »

Seven Little Tricks To Achieve The Best Results In Social Media Posts

Seven tricks to Acheive Results In Social Media Posts

Author: Lisa Wozniak Are you frustrated by the lack of activity on your social media platforms? Or, worse yet, are you frustrated by the lack of business you’re seeing from your social media platforms? This incredibly useful marketing tool can become very frustrating if you don’t know how to get the most out of it. If done correctly, you can increase your post reach and get your content in front of the eyes that matter most to your bottom line. So, I’ve put together Seven Little Tricks To Achieve The Best Results In Social Media[…]

Read More »

How to Increase Referrals to Your Clinic Every Day of the Year

By: Pamela Fletcher Two things remain constant (besides death and taxes.) The power of word of mouth and the expectation of the public to have the best available healthcare. What has changed significantly about these two concepts is the advent of social media – and what a difference it has made! Let’s take a look at how to increase referrals to your clinic every day of the year. Social media is now the tool of the patient to make or break a health care provider’s reputation. It can also be used by the physician to control[…]

Read More »

Social Media Psychology – Why we Like, Comment and Share

By Lisa Wozniak We’ve all been there, we go online to accomplish something specific; check our email, posts, look for a specific page or site and then it happens. We end up falling into a rabbit hole of social media posts that capture our attention. But, have you ever wondered why this happens? There is psychology that determines why we like, comment and share with others online. A recent study showed a direct connection between Social Media and the brain’s reward center. This area processes rewarding feelings about social acceptance. So if we are checking[…]

Read More »

Six Steps to Juggling Social Media

By: Lisa Wozniak Social media is an amazing approach to marketing that has helped countless numbers of businesses, nonprofits and medical professionals grow their business and increase their exposure. With so many platforms to choose from that appeal to so many different demographics it can leave many feeling like the world is their oyster as they dream of the exposure that their business will receive as they try to welcome the enormous crowds at the door. Wonderful dream, right? It’s true that social media can absolutely give your business great exposure through the variety of[…]

Read More »