Let Your Graphics Tell Your Story

Let your graphics tell your story. It’s a statement you may hear from many marketers.

But what does it really mean?

We’re going to break down some important components on how to choose the right pictures for your content.

Let Your Graphics Tell Your Story – It begins with words

Let’s face it, your marketing message still starts with the words.

Whether you are working on your marketing message or your tagline, the words need to be crystal clear to your audience on how you solve their problem.

What will their life look like when they are on the other side of their problem?

When you have a crystal clear marketing message and tagline, it will really help in choosing that one image that will put it over the top.

For example, let’s say you have a coaching practice and your tagline is:

” We help scale your business to the highest peaks”

Let Your Graphics Tell Your Story – The Graphics

If this is the tagline you’re using for your coaching practice, it might seem like a great idea to use a picture of a mountain peak.

Or even a silhouette of someone scaling the mountain peak.

What we want instead is pictures of people who are on the other side of this.

People who have already achieved that success.

If you post the mountain peak, here’s what happens.

The human brain will automatically go to the mountain peak, not how their life will change.

It may even translate to thinking about spending more time outdoors, or hiking or even skiing if it’s a snow capped mountain.

You’ll want your graphic to show happy people who’ve used your product/service and how their life has changed.

Let Your Graphics Tell Your Story – Tools

There are great places to find stock images that are not copy write protected. Some examples include,

Pixabay, Pexels, unplash and dreamstime.

However, you may choose to create your own graphic that can show contrast of someone before and after using your product/service.

For example, let’s consider the example of the coaching practice designed to help businesses scale up to the highest peaks.

Perhaps you could show two pictures in a single graphic.

The first could be of the business owner who is overwhelmed.

The second could be a relaxed man in a much larger office with his feet up because he has a well-oiled machine at his fingertips.

To accomplish this you can use tools like Canva or PicMonkey to create a graphic that has these images on a canvass that has your brand colors in the background.

To get the most bang for your buck, use the Alt Text feature to use not only the right keywords, but also a description of your graphic.

This will improve your SEO and also help those who are visually impaired.

You’ve now opened up your content to a much wider audience!

Final Thoughts

Spend some time thinking about what success for your clients really looks like.

How are they celebrating their success?

What do their faces look like?

When you have that imagery in place, put it everywhere.

Your website, social media, email marketing campaigns and videos.

And be consistent, you can’t drive your marketing message home enough. It’s a common misconception that your audience will get tired of hearing it.

This simply is not true. They will forget about you quicker than you can imagine. And, you will always be striving to reach a wider and wider audience.

But you will want to make sure you are able to deliver on that promise. Nothing will kill a reputation faster than those who overpromise and under deliver.

I’d love to hear in the comments what images would best reflect your clients success story.

If you need help crafting your marketing message and the images that accompany them, schedule a session with us. We’re happy to help you get you marketing your private practice like a pro!