Work Life Balance: Do You Need To Disconnect?

Work Life Balance: Do You Need To Disconnect?

Have you ever just wanted to disconnect from your day?   I had one of those days this week myself. It was a Monday, big surprise, right? There’s just something about the intensity of Mondays that tend to leave us all feeling a little more stressed than usual. Despite our best of intentions and planning, there always just seems to be more to do on a Monday than most of the other days of the week. Mine started out like most Mondays. Answering emails, phone calls and other social media messages for some of the[…]

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Lessons On Fear You Need To Learn Now

Lessons on Fear

Author: Lisa Wozniak Some years ago, I held a job in corporate America that made me miserable. Miserable to the point that it was affecting my health. Going into business for myself was something that I always longed to do but the fear I was experiencing to take that first step was debilitating! It took my getting really sick to the extent that I could not return to work in order for me to take the plunge and go into business for myself. Since then, I’ve grown a great business that I couldn’t be more[…]

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Marketing Plan? It’s Easy If You Do It Smart.

Marketing Plan? It's easy if you do it smart

Author: Lisa Wozniak Marketing Plan? It’s easy if you do it smart. So often managers and business owners make it more difficult than it needs to be. And while larger corporations will create more elaborate and detailed marketing plans to cover all of the marketing facets of their budgets and product lines, the principles for creating a marketing plan remain the same. There are a few key areas that every marketing plan should focus on to provide you with a focused approach to increasing your exposure and your business. Each area poses questions you must[…]

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The Only Blueprint You Need To Narrow Your Niche

By Lisa Wozniak Many business owners understand they need to narrow their niche, but many don’t know how. Today we’ll provide you with The Only Blueprint You Need to Narrow Your Niche. In my last article Want More Money? Narrow your Niche we discussed the importance of narrowing your niche and how it affects you as the business owner by focusing on what you are most passionate about and your business, in the form of less competition and stronger repeat business. Now that we know the importance of narrowing your niche, let’s take a closer[…]

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Want More Money? Narrow your Small Business Niche

Narrow your Small Business Niche

By Lisa Wozniak As an entrepreneur we’re driven to make as much money as possible. It’s almost instinctual. Where many of us fall short is in positioning our business to be all things to all people. This leaves us feeling not only burned out but often unsuccessful as we attempt to fulfill unrealistic expectations. Want more money? Narrow your small business niche. It’s true and here’s why: More unique = Less Competition. It’s true. The more unique you are the more you stand out in a crowd. And let’s face it, it’s getting more and[…]

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