Written by Are you stuck on what to put in your email marketing campaigns? Watch this video for my foolproof newsletter writing formula.
If you’re paralyzed by your emails and can’t figure out what to put in your email marketing campaigns to make sure they get read, by the end of this video, you’ll have four tips that can be your go-to formula for ensuring that your email marketing is working.
Newsletter Writing Tip 1
When you’re creating your email marketing campaign or you’re writing your newsletter, make sure that you’re writing content that is of value to your readers.
This is a great opportunity for you to position yourself as the industry expert. So think about what some of the pain points are of your ideal client.
What are some of the things that they’re struggling with?
What are some of the ways that they can receive relief from their problems? All of that, of course, leading up to the services that you provide for them.
So, think about who your ideal client is, and what some of the things that they’re going through, and write in your email something that’s going to be a value to them. They’ll keep reading if you keep providing value to them.
Newsletter Writing Tip 2
When you set up your email marketing process, you’re going to create what we call auto-responders. These are a series of anywhere from three to five messages that go out automatically on your behalf. And they can be like a “welcome to my newsletter” kind of email, followed by a bit of other more specific information that lets them know who you are and what they can expect by being on your email list.
How often will they be hearing from you? And what kind of content can they expect to be receiving from you? Letting people know what to expect on the front end of the process gives them a feeling of security, and lets them know that they made the right decision by signing up to be on your email list.
This goes back again to that feeling that people will buy from those that they know, like, and trust. So, when you’re up front and transparent with people in letting them know what they can expect once they’ve signed up to be on your email list, it really gives them a sense of security in letting them know that you are the right decision for them.
Tip 3
Okay, so tip number three is to create headlines that capture attention. And when I say headline, I really mean the subject matter of your email. A good subject line or headline for your email can mean the difference between whether or not somebody clicks on it to open it and read it, or not. So, there are a number of tools out there that you can utilize that will give you scores and let you know whether or not you’ve got a good headline.
One of the ones that I am most familiar with and I like often to use, is by the Advanced Marketing Institute, and the link is aminstitute.com. And if you post the headline or your subject line for your email in this tool, it will give you a score along with an explanation that lets you know how likely it is for someone to read that email based on that subject line. So it will essentially let you know if it’s working or not, and why. So, that is tip number three. Create headlines that will capture attention.
So now if you’re watching all of this and wondering what email marketing is even going to do for you and your private practice anyway, watch my previous blog on the necessity of email marketing.
Tip 4
My fourth and final tip for newsletter writing or email campaign writing is to make sure that your spam score is in range to ensure that it ends up in your readers’ inbox and not in their junk folder or their spam folder. Now again, there’s a number of tools out there that you can utilize that will help you with this. My personal favorite is Inbox Inspector. Inbox inspector by Get Response.
Get Response is a great email marketing service provider. Another great spam indicator is … looking down at my notes again, Mail-tester.com.
If you go ahead and put your email right in this tool, the same sort of concept as before, it will generate a score for you and let you know that whether or not you’re in the spam range, and what kinds of things are in your email that are making it considered spam.
So again, this is a tool to really give you the best possible shot at making sure that the emails that you send to people actually get read and don’t end up being discarded before you even have the opportunity to connect with the people who’ve signed up to be on your list.
So, now you know exactly what to put in your email marketing campaigns to make sure that they get read. But what tools do you need to get started? And what should you do next?
Well, I’ve written a book that spells it all out in a step by step process. The good news is it’s yours to download for free, just click here.