Written by Are you not sure of the necessity of email marketing as part of your marketing plan? Watch this video, as I break down exactly what email marketing will do for you and your practice.
If you’re confused and frustrated by the concept of email marketing and it leaves you with visions of your inbox overflowing with spam emails, by the end of this video, you’ll have five strategies that will have you racing to create your next email marketing campaign.
Email Marketing Reason #1
Email marketing provides you with the most captive audience that you’ll ever have in any of your marketing efforts, and the reason for this is these people have actually made a conscious decision to sign up to receive your newsletter. They want to hear from you. You couldn’t get a more captive audience of people who are waiting on bated breath to hear every word that comes out of your mouth or your computer.
Email Marketing Reason #2
Email marketing actually allows you to build relationships with people before you even have the opportunity to meet them. When you think about the emails that you’ll be sending them on a regular basis, there’s bound to be an essence of your personality that comes through in your emails. By the time they’re actually ready to secure your services, they feel like they know you already. They’ve gotten a feel for who you are through your writing, so email marketing really does build relationships.
Speaking of building relationships, comment below with an example of a time that you’ve built a relationship with somebody through email. I would love to hear about how the necessity of email marketing impacted you!
Reason #3
Now, reason number three is that it’s easy transition, it’s an easy transition to go from follower to paying client, because of the things that we mentioned in number one and number two. You’ve built a relationship based on the fact that they’ve signed up to hear from you on a regular basis, and we all know that people buy from those that they know, like and trust. So when it comes for them to be making that purchasing decision, you’re the first person that they’re going to be thinking about because they’ve already established that relationship due to the fact that they hear from you on a regular basis. So better than just about any other marketing tactic or tool that you have in your arsenal, email marketing gives you your very best shot of converting those who are followers into paying clients.
Reason #4
Email marketing can actually impact your SEO. Now, here’s what I mean by that. When you have an email that is rich with CTAs, or a call to action as it’s known, you can utilize those calls to action to get people to comment on your blog or comment on your social media, and when you get people to comment on things like your blog and some of your social media posts, Google will actually pick that up and that’s yet one more time that your business ends up in the newsfeed for Google, and we all know that the easier it is for people to find you, the easier it is for them to call you and secure your services.
Reason #5
Email marketing is great for driving traffic, not only to comment on blogs and social media like we talked about a number four. It’s great to drive just about any call to action that you can think of. You can drive traffic to your website. You can encourage people to subscribe to other offers that you have or workshops that you’re going to be conducting, or driving traffic to an event that you’ll be appearing at. Really, you’re only limited by your imagination. But email marketing is your best chance at your call to action or to drive traffic, or encouraging people to get them to do what you would like them to do. So call to action and driving traffic is reason number five why you need to be involved in email marketing for your private practice.
Now you know the necessity of email marketing, and why it needs to be a part of your marketing plan, but what tools do you need to get started and what should you even do next? I’ve written a book on the subject and it spells it all out in a step by step process. The good news is it’s yours to download for free and the link is on the home page.