Written by We’ve all seen lazy engagement, haven’t we?
You take the time to put our blood, sweat, and tears into a post, blog, video, etc.
It hits the digital airwaves and what we get back is…
📌 Great post
📌 Terrific share
📌 Thank you for sharing
📌 A simple emoji with no comment at all.
📌 And, my favorite, copying and pasting your own words back to you and a “thank you for sharing.”
This my friends is not social media engagement. This is lazy and not at all in the spirit of relationship building. Which ideally is what social media is supposed to be all about.
As a private practice owner who is working on enrolling more clients, engagement can really be a great ally.
In order to receive engagement, you have to give it.
As you scroll through the newsfeeds take care to leave thoughtful comments on posts that actually get the conversation started. It will make you more memorable.
Here are some examples.
✔ I really like what you said about ____. Here’s what I experienced.
✔ Do you find that a lot of people struggle with ___?
✔ What has been your experience with this subject?
✔ Is there advice for people who are in this situation?
✔ In general ask open-ended questions.
Because of HIPAA laws, #Psychotherapists must be very careful not to diagnose or treat people in social media.
However, that doesn’t mean that you can’t begin to build the relationship and pursue engagement with your audience.
And really, as practitioners, you are masters at building rapport quickly and creating trust.
We’re simply taking some of those same skills to get to know your audience.
Looking for more tips on social media engagement?
I have just the course for you. Let’s set up a transformation phone call and talk about it.