By Lisa Wozniak There’s been a long running debate about the frequency and quality in social media posting. The fact is, it really is a balancing act. There is a fine line between making sure you keep your name and brand in the eyes of the public and being […]
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What Results Can I Expect from Social Media Marketing
From time to time I’m asked by business owners, ” What results can I expect from Social Media Marketing?” The quick answer is that it depends on the participation in each platform in which you engage. This is usually met with a roll of the eyes and frustration for many […]
Read MoreWhat Social Media Networks should I focus on?
When Facebook was invented we all had the joy of becoming part of Mark Zuckerberg’s vision for social media networks. We were swapping photos, stories and updates with people from all over the world. Businesses stood the most to gain from this type of medium as marketers jumped on board […]
Read MoreHow do YOU Hashtag?
If you’ve ever been on any social media site, you’ve definitely seen a hashtag. A hashtag is a pound symbol followed by a word or string of words. For example #wozmarketing. Hashtags are used to create topics or categories of content or conversations. This makes it much easier for a […]
Read MoreIs there room for Psychology in Social Media?
Is it time for you to put together a marketing campaign for your business or practice? When we work on promoting our business through social media, we often don’t consider the psychology behind the strategy. One example of this in action is the infamous ALS Ice Bucket Challenge that raised […]
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