Tag: marketing

To Blog, or NOT to Blog? That is the question.

Does your business have a blog? Have you considered starting one? As a business owner you may have many objections to this project. After all, you’re so busy with the day to day aspects of your business, how can you possibly be bothered with one more thing. You’re an accountant, […]

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To thine Own Self Be True

Did you ever stop and remember what you wanted to do as a child when you grew up? I know I had grandiose dreams of everything from a Marketing Executive, to  Lawyer, to an Actress or CEO. As I grew older I started to think of these careers in terms […]

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What’s Your Name?

As marketers we’re taught that not only is your word your bond but your name is your reputation. Many social media marketers use their full name as their business entity as well based upon the knowledge that social media marketing is about building relationships in efforts to grow a business […]

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Is there room for Psychology in Social Media?

Is it time for you to put together a marketing campaign for your business or practice? When we work on promoting our business through social media, we often don’t consider the psychology behind the strategy. One example of this in action is the infamous ALS Ice Bucket Challenge that raised […]

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Yes, but I have a small business

Many small business owners may think that they don’t need social media to operate. They’ve been in business for a number of years and have gotten along just fine without it thank you very much! They’ll tell you that they don’t have customers who will use the internet, they won’t […]

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