By Lisa Wozniak One of the biggest misconceptions private practice owners have about blogging is that it must be hard and time consuming. Blogging is easy and I’ll show you why. A blog does not need to be written as though it were a college dissertation or an article for […]
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By Lisa Wozniak Have you ever been driving down the road and saw the giant lit up yellow “M” in the distance? Without ever being able to see the name, you know those golden arches represent the fast food chain McDonalds. That’s branding; one look, one image, one tagline that […]
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By Lisa Wozniak If you are a small business owner, you know how hard it can be to devote the time and energy to researching and writing an engaging blog article for your customer base, only to listen to the sound of crickets after it’s posted. You look at your […]
Read MoreHave you ever been intimidated about writing a blog post that has intentional SEO content? That was something that used to keep me up at night for sure. We all want to have the strong search engine optimization that will take us to the top of Google’s coveted rankings, don’t we? But how do you know which keywords? How do we know if they work? How do we use them in the content of the blog post? Should it only be in the title? How do you select a title that will be enticing enough to capture your readers?
Read MoreCongratulations! You’ve decided that having a blog for your business is a sound idea. But when you consider the concept of writing on a consistent basis, it seems a bit overwhelming. What could you possibly have to say that will engage your readers on a consistent basis? More than you […]
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