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Have you noticed that since the corona virus hit the United States, that your inbox is suffering from Corona Email Overload? There’s a reason for that.
Corona Email Overload
Businesses now, more than ever before are working to be completely transparent with their audience.
So that means if your offering telehealth services, reach out and do an email campaign to let people know that your offering telehealth services.
If you’re adjusting your hours of operations, even if that’s online, let people know about the change.
You can also utilize email marketing to offer online workshops that you’re creating right now, or courses that you’re doing.
You can utilize, weekly emails to offer tips and tricks and hacks on how they can endure through quarantine. There are so many ways that you can offer value to your audience right now through email marketing.
Email Marketing Videos
If you’re looking for additional assistance on email marketing I’ve got some videos that I can offer on that very subject.
But the thing is, that you’re going to need to be involved with email marketing so that you can stay connected with your audience.
Now there’s a number of email marketing softwares that are out there. I utilize Get Response, but there’s also Constant Contact and Mail Chimp and Infusionsoft and HubSpot.
And for those of you that have practiced concerned with HIPAA compliance, there is Lucxi’s Spotlight Mailer and Clinical Contact.
But keep in mind that if you’re utilizing email marketing for the reasons I just mentioned, HIPAA compliance doesn’t come into play. HIPAA compliance comes into play if you’re talking about specific clinical information and or the names of clients.
But this is purely marketing. So you really don’t need to worry about HIPAA compliance where THIS is concerned.
Corona Emails
So, utilize email marketing right now to stay in contact with your audience.
Also, utilize social media as a means of getting people to sign up for your newsletters. You want to grow that list as much as possible and really hold these people close to you right now.
Everyone is feeling the panic and the fear right now.
And, if you can be that calm voice in the storm, even if it’s through an email, you are going to be the person that they are going to remember on the other side of this whole thing.
It is those practitioners who are offering value right now that will come out the other side so much stronger than ever before.
Emails with Value
So, if you provide value in those emails, they’re going stay with you for the long haul.
But also keep in mind, it’s the title of your email in the subject line that’s going to determine whether or not people swipe and throw it in the trashcan or click to read on.
So your emails need to instantly offer value to people so that they open it up and they read it and they look forward to your next email.
I hope this information is helpful to you and that you get involved in email marketing so that you can keep your audience near and dear to you during these struggling times.
Now that you have this tool on staying connected with people during the pandemic, you might want to take a look at my free master class, Enroll More Clients Now. It’s filled with additional tools that you can use to help grow your private practice.
Also, if you want to join a community of practitioners just like you, I have a free group on Facebook (Private Practice Marketing Mentors) for like-minded professionals who are dedicated to enrolling more clients in their private practice. Together we talk about the most innovative technological marketing techniques that are out there that work for enrolling more clients in your private practice.
Come join us, we’d love to have you join the discussion!
What techniques are you utilizing to hold on to your existing client base during these troubling times? Let me know in the comments below.