Spam. It’s one of those things we dread when we open up our inbox, isn’t it? Tons of messages from people who are soliciting to you for their products or services. So, what is Spam? How does it differ from actual email marketing and how do you avoid the mistakes […]
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Author: Lisa Wozniak Are your customers hanging out on LinkedIn? Are they on other social media platforms? Where are they? This is the question many small business owners are asking themselves when considering how to go about marketing their business. Today, we’re going to take a look at how to […]
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By: Lisa Wozniak Do You Need To Populate Your List To Be A Good Marketer? Well, I guess that depends on your marketing strategy. If your goal is to create a following of potential customers who will become raving fans of your business, then the answer is a resounding yes! […]
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By: Pamela Fletcher Two things remain constant (besides death and taxes.) The power of word of mouth and the expectation of the public to have the best available healthcare. What has changed significantly about these two concepts is the advent of social media – and what a difference it has […]
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By Lisa Wozniak If you are a small business owner, you know how hard it can be to devote the time and energy to researching and writing an engaging blog article for your customer base, only to listen to the sound of crickets after it’s posted. You look at your […]
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