Building Relationships Through Content

Are you building relationships through content you post online?

This is an opportunity that shouldn’t be missed.

There’s so much effort that goes into creating posts, blogs or videos.

We don’t want to leave it there and wait for the phone to ring with new clients.

Content is actually just the beginning of your marketing strategy.

It takes follow through to build those relationships that come from your content.

Building Relationships Through Content – Likes

This can start with the like to your post, blog or video.

You can look up each one of the people who have liked your content and submit a connection request to get the conversation going.

It’s a good idea submit the connection request along with a quick note telling them why you want to connect.

Here’s an example.

“Hi Betty Boop, I see you liked my most recent post about ______. Thanks so much for your support.

I’d love to connect with you here on this platform so we can keep the conversation going.”

It doesn’t have to be a long note. And it should absolutely NOT contain any kind of sales pitch.

It’s simply a note asking to get to know them better.

Building Relationships through Content – Comments

Another opportunity to building a relationship through content is in your comments section.

If they’ve taken the time to leave you a comment, you really don’t want to ignore it.

Take a moment to thank them for their support and ask an open ended question to keep that conversation going.

And, be sure to call out their name so that they will get a notification that you have responded to them.

Here’s an example.

“Betty Boop, thanks so much for your support of my blog. I surely appreciate it.

Do you find that the examples I noted are true for you as well?

What has your experience been in this area?”

Giving others an opportunity to weigh in and be an expert is flattering, empathetic and sincere.

It shows you genuinely care what they think.

Building Relationships through Content – Share

Perhaps one of the best ways that you can build a relationship through your content is the share option.

If someone has taken the time to like and comment on your post, it goes a long way for them if you take the time to reciprocate with a share.

Granted you can’t do this with every single comment on every single post, blog or video.

You’ll flood the feed that way and begin to become irrelevant.

But it’s certainly a good idea to do it with folks that you are beginning to establish a relationship with.

Especially those with which you want to continue the relationship.

When you do this, be sure to call them out when you’re sharing it.

Again, you’ll want them to get the notification that you’re sharing.

You’ll also want to compliment them and their post to show your support of their work.

” I just came across this article by Betty Boop. Her insights on Psychology in the workplace are so thought-provoking. I just had to share them. We should all take heed on these wise words.”

What happens when their actions aren’t sincere?

We’ve all had this happen, haven’t we?

We slave and toil over creating the perfect content and your scrolling through the comments only to find that the comments aren’t even relevant to your post.

While they’re leaving positive comments, it’s clear that they never took the time to read or watch what you’ve created.

What do you do with this? How do you move forward?

Here’s the thing.

While some folks have the best of intentions, they may just be trying to go through the feed and support as many of their connections as they can.

 They may simply want to be supporting you without having the time to absorb your content.

Others still may be not focusing on the quality of the comments they leave behind.

I actually came across a lovely woman I met a few years ago, who puts the exact same comment on every single post.

“Great share, I agree 100%”

At this point you have to decide the level of relationship you want.

Is this person part of your target audience?

If not, you may want to simply thank them for their support and move on.

However, if they are a part of your target audience, you may choose to go another round or two by supporting them and their marketing.

Or you can drop them a direct message asking for a phone call to get to know each other better.

In cases where I’ve done this, it has most often resulted in either a great partnership or business opportunity.

People just need that extra bit of attention from time to time to know that their voice is being heard.

What are some of the ways that you build relationships through the content you put out in the world?

I’d love to hear in the comments below.  Better still, come to our Facebook Group and Join the conversation.