Does your business have a blog? Have you considered starting one? As a business owner you may have many objections to this project. After all, you’re so busy with the day to day aspects of your business, how can you possibly be bothered with one more thing. You’re an accountant, […]
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To thine Own Self Be True
Did you ever stop and remember what you wanted to do as a child when you grew up? I know I had grandiose dreams of everything from a Marketing Executive, to Lawyer, to an Actress or CEO. As I grew older I started to think of these careers in terms […]
Read MoreWhat’s Your Name?
As marketers we’re taught that not only is your word your bond but your name is your reputation. Many social media marketers use their full name as their business entity as well based upon the knowledge that social media marketing is about building relationships in efforts to grow a business […]
Read MoreThe Psychology of Distractions and How to Beat them
We’ve all been there. You’ve got an important project due and you’ve procrastinated until the last minute, and now you’re frantically trying to get the work done to meet your deadline. I can’t tell you how many papers in college were the result of pulling the infamous “all-nighter” because I […]
Read MoreIs there room for Psychology in Social Media?
Is it time for you to put together a marketing campaign for your business or practice? When we work on promoting our business through social media, we often don’t consider the psychology behind the strategy. One example of this in action is the infamous ALS Ice Bucket Challenge that raised […]
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