5 Reasons Your Practice Needs Social Media Advertising

Advertising is usually the first thing that private practice owners think of when they think of their need for marketing in their private practice.

Many will turn to Direct Mail coupons, others to Google AdWords, and still others to newspaper ads.

The vast majority of practitioners however, will flock to social media advertising as a means of growing their practice. And, while this is a really valuable tool in your marketing arsenal, it’s important to be clear about what the goals are of a good advertising campaign; specifically in private practice. Knowing what social media advertising will do and what it won’t do, can save you dollars and heart ache in the long run. So, let’s look at the 5 Reasons Your Practice Needs Social Media Advertising.

1. Advertising Increases the Exposure of Your Practice

Many social media platforms, especially Facebook, adjust the algorithms frequently, of what can be seen in their main newsfeed by businesses. It has changed so much so that the vast majority of the things you post on your social media platform never make it to the main stream at all. They have created a “Pay to Play” mentality that makes it very competitive, just for you to be seen at all. As such, social media advertising will increase the exposure of your practice and put you in the mainstream of their newsfeeds.

You are paying to be seen by a much larger audience.

2. Advertising Gets Your Posts Into The Newsfeed Of Your Target Market

When you launch a social media ad campaign, and your posts show up in the main newsfeed, you’ll find that your posts will be clicked on by your ideal target market. When others click on your posts, it triggers a reaction that puts many of your posts in their daily news feed. This is like gold, as these people will now be seeing content from you on a regular basis. You now have a captive audience.

3. Advertising Will Drive Traffic Back To Your Website

Now that you have created a captive audience to market to, your goal is to determine what to do with them. Your first plan of attack should be to direct them to your website. This is where they get full access to your brilliance. They learn more about who you are and what you specialize in. They’ll receive access to your blog articles that will identify you as the industry expert in your field, gain access to sign up for your newsletter, and learn the best ways to connect with you and set their first appointment when they’re ready.

4. Advertising Increases Your SEO

Perhaps the most important goal of using advertising to drive traffic back to your website however, is the impact this will have on your Search Engine Optimization. Every time you create a post that has your web address on it, or a link to a specific place on your website, Google will pick up on this and increase your search rankings.

Consequently, the easier it is for people to find you in Google, the more often your phone will ring.

5. Advertising Targets Your Ideal Client

The beauty of advertising on social media, is that when you place your ad, you can pinpoint with incredible accuracy, the details of your ideal client. You can choose gender, location, age range, hobbies, socioeconomic status and even habits. This is one of the things that makes social media advertising so appealing over other forms of advertising that tend to just broadcast a message to the masses and you hope for the best.

It should be noted however, that the end game for your ad campaigns on social media is to increase exposure and bring fresh eyes to your practice.

What’s different about social media advertising for private practice owners, as opposed to store owners or traditional entrepreneurs selling product, is that people will rarely buy directly from your advertisement like they would if you were selling product. Remember, because you are a service minded practitioner, you are building a relationship based upon trust. They need to trust that you sell a service that will make their lives better. As such all of your posts and ad campaigns need to be centered on this concept.

I’d love to hear how you are using paid advertising campaigns in social media to increase the exposure of and growth your practice.

If you would like some support in creating ad campaigns that will get your practice noticed please click here to request a discovery call.