Author: Lisa Wozniak Are you frustrated by the lack of activity on your social media platforms? Or, worse yet, are you frustrated by the lack of business you’re seeing from your social media platforms? This incredibly useful marketing tool can become very frustrating if you don’t know how to get the most out of it. If done correctly, you can increase your post reach and get your content in front of the eyes that matter most to your bottom line. So, I’ve put together Seven Little Tricks To Achieve The Best Results In Social Media[…]
By Lisa Wozniak We’ve all been there, we go online to accomplish something specific; check our email, posts, look for a specific page or site and then it happens. We end up falling into a rabbit hole of social media posts that capture our attention. But, have you ever wondered why this happens? There is psychology that determines why we like, comment and share with others online. A recent study showed a direct connection between Social Media and the brain’s reward center. This area processes rewarding feelings about social acceptance. So if we are checking[…]
By: Lisa Wozniak Social media is an amazing approach to marketing that has helped countless numbers of businesses, nonprofits and medical professionals grow their business and increase their exposure. With so many platforms to choose from that appeal to so many different demographics it can leave many feeling like the world is their oyster as they dream of the exposure that their business will receive as they try to welcome the enormous crowds at the door. Wonderful dream, right? It’s true that social media can absolutely give your business great exposure through the variety of[…]
By Lisa Wozniak There’s been a long running debate about the frequency and quality in social media posting. The fact is, it really is a balancing act. There is a fine line between making sure you keep your name and brand in the eyes of the public and being just down right annoying to all who encounter you on a daily basis. To add to the confusion, Facebook’s new algorithms have left many feeling unsure about how often to post as fewer and fewer of their posts will be making in out into the[…]
Have you ever been intimidated about writing a blog post that has intentional SEO content? That was something that used to keep me up at night for sure. We all want to have the strong search engine optimization that will take us to the top of Google’s coveted rankings, don’t we? But how do you know which keywords? How do we know if they work? How do we use them in the content of the blog post? Should it only be in the title? How do you select a title that will be enticing enough to capture your readers?