To Blog, or NOT to Blog? That is the question.


Does your business have a blog? Have you considered starting one? As a business owner you may have many objections to this project. After all, you’re so busy with the day to day aspects of your business, how can you possibly be bothered with one more thing. You’re an accountant, a payroll clerk an inventory specialist, tech support, housekeeping, customer service rep and purchasing agent, just to name a few. Many feel that they have no time, that it will not yield results and ultimately be a waste of their time , or they don’t know what to write about, or maybe you don’t have any earth shattering ideas about a topic or even know what the structure or the word count of a blog should be.

In a recent article from Hubspot, digital marketing trends indicate that those businesses who consistently provide a content marketing strategy or blog will be more successful than those businesses who do not. As technology changes so must the practices of social media. What once was considered a hobby or an online journal or daily diary, is now a strong marketing tool to growing your business. That’s right, a blog can actually help you grow your business.

We all know that social media is all about building relationships, right? A blog can be interactive. Your readers have the opportunity to comment on your blog posts, and you can comment back; you can get to know them, what their needs are and how you can be of service. You can even begin to follow their blog to keep the conversations going. What’s more is with consistent blogging, you have the ability to keep an audience engaged with compelling blog posts on topics they want to read. You will actually be fueling the line of topics that you can produce in upcoming blogs. This is incredibly valuable marketing; keeping an audience engaged in you and your business is priceless. You can’t buy that kind of marketing, and it’s free!

Because you are keeping your audience engaged, you are increasing your leads in your customer base as your readers begin to share your blog with others. You’re also keeping your business relevant in Google’s feed. Each time you publish a blog post it will move your business up in Google’s rankings. Each post will increase the number of pages Google views your site as having. The bigger the number of pages Google sees, the bigger and more reputable Google considers your business. The bigger the bigger the business, the higher up on the rankings in their search your business is in. Essentially, this makes your business more visible, which ultimately will gain you more traffic and more clients.

Lastly, maintaining a blog will help establish you as a leader within your industry. By writing about what your niche market is interested in you increase your credibility. For example, if you are a therapist and write a blog on the top 5 signs of depression or a computer repair service writing about the most recently found viruses that can invade your computer, you are establishing yourself as an industry expert. Customers are drawn to businesses that establish credibility. You will be the trustworthy professional that is capable of solving problems.

Taking the time to write a 500-600 word blog on a regular basis will certainly benefit your business. And, it doesn’t have to be daily. If you can commit to once a week or twice a month or even once a month you will see the results. Granted, the more frequently you post a blog the quicker you will see these results. Just know that it will yield more dividends having a blog than not. If you still don’t have the time, consider hiring someone to do this for you. Companies like Woz Marketing  provide this for a minimal fee. Just make sure that you are keeping your name and your message in the eyes of the people who can help you grow your business. But don’t discount the power of the blog!

That said, to blog or NOT to blog. That is the question.

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