What Results Can I Expect from Social Media Marketing

From time to time I’m asked by business owners, ” What results can I expect from Social Media Marketing?” The quick answer is that it depends on the participation in each platform in which you engage. This is usually met with a roll of the eyes and frustration for many business owners. For most small business owners budgets are tight and time is limited and many live by the principle that A+B must always equal C. I often hear business owners say, “If I invest X dollars into social media marketing, what will I get[…]

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What Social Media Networks should I focus on?

When Facebook was invented we all had the joy of becoming part of Mark Zuckerberg’s vision for social media networks. We were swapping photos, stories and updates with people from all over the world. Businesses stood the most to gain from this type of medium as marketers jumped on board and found new ways to engage with their customer base. However, now there are a multitude of platforms from which to choose. This has left many business owners wondering where they should be focusing their time and money. Many have made the mistake of trying[…]

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How do YOU Hashtag?

If you’ve ever been on any social media site, you’ve definitely seen a hashtag. A hashtag is a pound symbol followed by a word or string of words. For example #wozmarketing. Hashtags are used to create topics or categories of content or conversations. This makes it much easier for a person to search for the types of topics or conversations they are interested in. Consequently, if a person is interested in researching analytical effects of social media, they would simply search #socialmediaanlytics or #socialmediaanalysis. There are plenty of ways in which hashtags can be effective[…]

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Is there room for Psychology in Social Media?

Is it time for you to put together a marketing campaign for your business or practice? When we work on promoting our business through social media, we often don’t consider the psychology behind the strategy. One example of this in action is the infamous ALS Ice Bucket Challenge that raised over $115 million in donations. This viral marketing campaign was a huge success because it utilized some core psychological principles to its advantage. For example, we are more likely to complete a task when we have publicly committed to it. We fear the risk of[…]

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