How to Increase Referrals to Your Clinic Every Day of the Year

By: Pamela Fletcher Two things remain constant (besides death and taxes.) The power of word of mouth and the expectation of the public to have the best available healthcare. What has changed significantly about these two concepts is the advent of social media – and what a difference it has made! Let’s take a look at how to increase referrals to your clinic every day of the year. Social media is now the tool of the patient to make or break a health care provider’s reputation. It can also be used by the physician to control[…]

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8 Ways to Market your Blog at little to no cost.

By Lisa Wozniak If you are a small business owner, you know how hard it can be to devote the time and energy to researching and writing an engaging blog article for your customer base, only to listen to the sound of crickets after it’s posted. You look at your stats from the blogs you’re posting and the cricket theory is confirmed. Is anyone even reading this thing you wonder? Well if you merely write your blog and post it to your blog site, then chances are the answer to that question is a resounding[…]

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Social Media Psychology – Why we Like, Comment and Share

By Lisa Wozniak We’ve all been there, we go online to accomplish something specific; check our email, posts, look for a specific page or site and then it happens. We end up falling into a rabbit hole of social media posts that capture our attention. But, have you ever wondered why this happens? There is psychology that determines why we like, comment and share with others online. A recent study showed a direct connection between Social Media and the brain’s reward center. This area processes rewarding feelings about social acceptance. So if we are checking[…]

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Six Steps to Juggling Social Media

By: Lisa Wozniak Social media is an amazing approach to marketing that has helped countless numbers of businesses, nonprofits and medical professionals grow their business and increase their exposure. With so many platforms to choose from that appeal to so many different demographics it can leave many feeling like the world is their oyster as they dream of the exposure that their business will receive as they try to welcome the enormous crowds at the door. Wonderful dream, right? It’s true that social media can absolutely give your business great exposure through the variety of[…]

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Frequency or Quality in Social Media Posting

By Lisa Wozniak   There’s been a long running debate about the frequency and quality in social media posting. The fact is, it really is a balancing act. There is a fine line between making sure you keep your name and brand in the eyes of the public and being just down right annoying to all who encounter you on a daily basis. To add to the confusion, Facebook’s new algorithms have left many feeling unsure about how often to post as fewer and fewer of their posts will be making in out into the[…]

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