By Lisa Wozniak As an entrepreneur we’re driven to make as much money as possible. It’s almost instinctual. Where many of us fall short is in positioning our business to be all things to all people. This leaves us feeling not only burned out but often unsuccessful as we attempt […]
Read MoreBy Lisa Wozniak We’ve all been there, we go online to accomplish something specific; check our email, posts, look for a specific page or site and then it happens. We end up falling into a rabbit hole of social media posts that capture our attention. But, have you ever wondered […]
Read MoreWhen Facebook was invented we all had the joy of becoming part of Mark Zuckerberg’s vision for social media networks. We were swapping photos, stories and updates with people from all over the world. Businesses stood the most to gain from this type of medium as marketers jumped on board […]
Read MoreIf you’ve ever been on any social media site, you’ve definitely seen a hashtag. A hashtag is a pound symbol followed by a word or string of words. For example #wozmarketing. Hashtags are used to create topics or categories of content or conversations. This makes it much easier for a […]
Read MoreAs marketers we’re taught that not only is your word your bond but your name is your reputation. Many social media marketers use their full name as their business entity as well based upon the knowledge that social media marketing is about building relationships in efforts to grow a business […]
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