Want More Money? Narrow your Small Business Niche

Narrow your Small Business Niche

By Lisa Wozniak As an entrepreneur we’re driven to make as much money as possible. It’s almost instinctual. Where many of us fall short is in positioning our business to be all things to all people. This leaves us feeling not only burned out but often unsuccessful as we attempt to fulfill unrealistic expectations. Want more money? Narrow your small business niche. It’s true and here’s why: More unique = Less Competition. It’s true. The more unique you are the more you stand out in a crowd. And let’s face it, it’s getting more and[…]

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Social Media Psychology – Why we Like, Comment and Share

By Lisa Wozniak We’ve all been there, we go online to accomplish something specific; check our email, posts, look for a specific page or site and then it happens. We end up falling into a rabbit hole of social media posts that capture our attention. But, have you ever wondered why this happens? There is psychology that determines why we like, comment and share with others online. A recent study showed a direct connection between Social Media and the brain’s reward center. This area processes rewarding feelings about social acceptance. So if we are checking[…]

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What Social Media Networks should I focus on?

When Facebook was invented we all had the joy of becoming part of Mark Zuckerberg’s vision for social media networks. We were swapping photos, stories and updates with people from all over the world. Businesses stood the most to gain from this type of medium as marketers jumped on board and found new ways to engage with their customer base. However, now there are a multitude of platforms from which to choose. This has left many business owners wondering where they should be focusing their time and money. Many have made the mistake of trying[…]

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How do YOU Hashtag?

If you’ve ever been on any social media site, you’ve definitely seen a hashtag. A hashtag is a pound symbol followed by a word or string of words. For example #wozmarketing. Hashtags are used to create topics or categories of content or conversations. This makes it much easier for a person to search for the types of topics or conversations they are interested in. Consequently, if a person is interested in researching analytical effects of social media, they would simply search #socialmediaanlytics or #socialmediaanalysis. There are plenty of ways in which hashtags can be effective[…]

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What’s Your Name?

As marketers we’re taught that not only is your word your bond but your name is your reputation. Many social media marketers use their full name as their business entity as well based upon the knowledge that social media marketing is about building relationships in efforts to grow a business through exposure, relationship and reputation. We’re also taught that the name of your business should reflect who you are and what you do quickly and easily to those who come across it. After all you only have a few seconds to capture someone attention for[…]

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