Frequency or Quality in Social Media Posting

By Lisa Wozniak   There’s been a long running debate about the frequency and quality in social media posting. The fact is, it really is a balancing act. There is a fine line between making sure you keep your name and brand in the eyes of the public and being just down right annoying to all who encounter you on a daily basis. To add to the confusion, Facebook’s new algorithms have left many feeling unsure about how often to post as fewer and fewer of their posts will be making in out into the[…]

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What Results Can I Expect from Social Media Marketing

From time to time I’m asked by business owners, ” What results can I expect from Social Media Marketing?” The quick answer is that it depends on the participation in each platform in which you engage. This is usually met with a roll of the eyes and frustration for many business owners. For most small business owners budgets are tight and time is limited and many live by the principle that A+B must always equal C. I often hear business owners say, “If I invest X dollars into social media marketing, what will I get[…]

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