You gave THAT away? Email Marketing Giveaways

By Lisa Wozniak Have you been in this situation before? You spend countless hours creating your email list for your email marketing campaign, you come up with a giveaway to entice your readers to give you their email address, you create an opt-in page, and set up your auto responder emails. You’re ready to go and with enthusiastic anticipation you spend countless ad dollars from your budget creating a stellar advertising campaign on all of the social media platforms you know, and then…………crickets. You wait in anticipation checking your email subscription list several times a[…]

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What’s Your Name?

As marketers we’re taught that not only is your word your bond but your name is your reputation. Many social media marketers use their full name as their business entity as well based upon the knowledge that social media marketing is about building relationships in efforts to grow a business through exposure, relationship and reputation. We’re also taught that the name of your business should reflect who you are and what you do quickly and easily to those who come across it. After all you only have a few seconds to capture someone attention for[…]

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Is there room for Psychology in Social Media?

Is it time for you to put together a marketing campaign for your business or practice? When we work on promoting our business through social media, we often don’t consider the psychology behind the strategy. One example of this in action is the infamous ALS Ice Bucket Challenge that raised over $115 million in donations. This viral marketing campaign was a huge success because it utilized some core psychological principles to its advantage. For example, we are more likely to complete a task when we have publicly committed to it. We fear the risk of[…]

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