Tag: psychology

What you need to know about branding

What You Need To Know About Branding

By Lisa Wozniak Have you ever been driving down the road and saw the giant lit up yellow “M” in the distance? Without ever being able to see the name, you know those golden arches represent the fast food chain McDonalds. That’s branding; one look, one image, one tagline that […]

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Is there room for Psychology in Social Media?

Is it time for you to put together a marketing campaign for your business or practice? When we work on promoting our business through social media, we often don’t consider the psychology behind the strategy. One example of this in action is the infamous ALS Ice Bucket Challenge that raised […]

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