The Psychology of Distractions and How to Beat them

We’ve all been there. You’ve got an important project due and you’ve procrastinated until the last minute, and now you’re frantically trying to get the work done to meet your deadline. I can’t tell you how many papers in college were the result of pulling the infamous “all-nighter” because I waited until the last minute. There was always something else to drag my attention away from the task at hand. Even now, I am easily distracted by cute dog videos when my schedule simply does not allow for it. So, why is it that we[…]

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Is there room for Psychology in Social Media?

Is it time for you to put together a marketing campaign for your business or practice? When we work on promoting our business through social media, we often don’t consider the psychology behind the strategy. One example of this in action is the infamous ALS Ice Bucket Challenge that raised over $115 million in donations. This viral marketing campaign was a huge success because it utilized some core psychological principles to its advantage. For example, we are more likely to complete a task when we have publicly committed to it. We fear the risk of[…]

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