Marketing Plan? It’s Easy If You Do It Smart.

Marketing Plan? It's easy if you do it smart

Author: Lisa Wozniak Marketing Plan? It’s easy if you do it smart. So often managers and business owners make it more difficult than it needs to be. And while larger corporations will create more elaborate and detailed marketing plans to cover all of the marketing facets of their budgets and product lines, the principles for creating a marketing plan remain the same. There are a few key areas that every marketing plan should focus on to provide you with a focused approach to increasing your exposure and your business. Each area poses questions you must[…]

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How do YOU Hashtag?

If you’ve ever been on any social media site, you’ve definitely seen a hashtag. A hashtag is a pound symbol followed by a word or string of words. For example #wozmarketing. Hashtags are used to create topics or categories of content or conversations. This makes it much easier for a person to search for the types of topics or conversations they are interested in. Consequently, if a person is interested in researching analytical effects of social media, they would simply search #socialmediaanlytics or #socialmediaanalysis. There are plenty of ways in which hashtags can be effective[…]

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