There’s no question that this is an exceptionally busy time of year. Between the shopping, the cooking, the cleaning, the wrapping, holiday parties, and everything else on your plate, marketing your private practice can sometimes begin to fall way down on the list. And when you’re actually seeing clients amidst […]
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Can your mood impact your marketing? Kind of a weird statement, I know. Stay with me. But we put our vibe, our mood, that thing that we’re feeling, into the universe. And, believe it or not, our audience can sense that. Word choice matters and this is why. It’s such […]
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Has your offering changed over time? I remember when I was contemplating leaving my corporate job behind to go out on my own. I wondered what my niche would be. At first, I started to think that I would focus on small business owners but drill my services down to […]
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You may be thinking about a digital marketing coach for your private practice. But unsure if this is the best time to employ one. But when is the best time to employ a coach? What can you expect from a digital marketing coach? And most importantly, what traits should you […]
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Short-term goals vs long-term goals. Which one is better for growing your practice? A few years back when I finally got serious about being healthy, I made a deal with myself. When I woke up in the morning, I told myself I needed to get out of bed and immediately […]
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