To thine Own Self Be True

Did you ever stop and remember what you wanted to do as a child when you grew up? I know I had grandiose dreams of everything from a Marketing Executive, to  Lawyer, to an Actress or CEO. As I grew older I started to think of these careers in terms of  college degrees and annual incomes and which careers could be sustained long-term. In high school the stress began with the pressure of what I wanted to do for a living so that I could select an academic major and a good college to match.[…]

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What’s Your Name?

As marketers we’re taught that not only is your word your bond but your name is your reputation. Many social media marketers use their full name as their business entity as well based upon the knowledge that social media marketing is about building relationships in efforts to grow a business through exposure, relationship and reputation. We’re also taught that the name of your business should reflect who you are and what you do quickly and easily to those who come across it. After all you only have a few seconds to capture someone attention for[…]

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Is there room for Psychology in Social Media?

Is it time for you to put together a marketing campaign for your business or practice? When we work on promoting our business through social media, we often don’t consider the psychology behind the strategy. One example of this in action is the infamous ALS Ice Bucket Challenge that raised over $115 million in donations. This viral marketing campaign was a huge success because it utilized some core psychological principles to its advantage. For example, we are more likely to complete a task when we have publicly committed to it. We fear the risk of[…]

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Yes, but I have a small business

Many small business owners may think that they don’t need social media to operate. They’ve been in business for a number of years and have gotten along just fine without it thank you very much! They’ll tell you that they don’t have customers who will use the internet, they won’t be successful marketing their services or products online and that they just don’t have the time to devote to manage such a huge undertaking. While it’s true that you don’t have to use social media to run a small business, you have to ask yourself[…]

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My First Blog

Welcome to Social Exposure Business Marketing! You might have noticed the great looking building on the home page of this site. This is the Reichstag Dome in Berlin, Germany. The current Reichstag dome is a glass dome, constructed on top of the rebuilt Reichstag building in Berlin. It was designed by architect Norman Foster and built to symbolize the reunification of Germany. The glass dome was also designed by Foster to be environmentally friendly. Energy efficient features involving the use of the daylight shining through the mirrored cone were applied, effectively decreasing the carbon emissions of the[…]

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