The Only Blueprint You Need To Narrow Your Niche

By Lisa Wozniak Many business owners understand they need to narrow their niche, but many don’t know how. Today we’ll provide you with The Only Blueprint You Need to Narrow Your Niche. In my last article Want More Money? Narrow your Niche we discussed the importance of narrowing your niche and how it affects you as the business owner by focusing on what you are most passionate about and your business, in the form of less competition and stronger repeat business. Now that we know the importance of narrowing your niche, let’s take a closer[…]

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Want More Money? Narrow your Small Business Niche

Narrow your Small Business Niche

By Lisa Wozniak As an entrepreneur we’re driven to make as much money as possible. It’s almost instinctual. Where many of us fall short is in positioning our business to be all things to all people. This leaves us feeling not only burned out but often unsuccessful as we attempt to fulfill unrealistic expectations. Want more money? Narrow your small business niche. It’s true and here’s why: More unique = Less Competition. It’s true. The more unique you are the more you stand out in a crowd. And let’s face it, it’s getting more and[…]

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8 Ways to Market your Blog at little to no cost.

By Lisa Wozniak If you are a small business owner, you know how hard it can be to devote the time and energy to researching and writing an engaging blog article for your customer base, only to listen to the sound of crickets after it’s posted. You look at your stats from the blogs you’re posting and the cricket theory is confirmed. Is anyone even reading this thing you wonder? Well if you merely write your blog and post it to your blog site, then chances are the answer to that question is a resounding[…]

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4 Heavy Hitters in Email Marketing

Email Marketing

By: Lisa Wozniak If you’re a small business owner that’s involved in social media, you’ve no doubt heard of the importance of email marketing for your business. While some believe it is the modern day version of direct mailers that have replaced the postcards and flyers that once overflowed from our mailbox, nothing could be further from the truth. Email marketing is an effective way for small business owners to accomplish everything from brand loyalty to lead generation. Some of the most common ways business owners have accomplished this through email marketing is by using[…]

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You gave THAT away? Email Marketing Giveaways

By Lisa Wozniak Have you been in this situation before? You spend countless hours creating your email list for your email marketing campaign, you come up with a giveaway to entice your readers to give you their email address, you create an opt-in page, and set up your auto responder emails. You’re ready to go and with enthusiastic anticipation you spend countless ad dollars from your budget creating a stellar advertising campaign on all of the social media platforms you know, and then…………crickets. You wait in anticipation checking your email subscription list several times a[…]

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