Mistakes In Email Marketing That Will Cost You Dearly

Mistakes In Email Marketing

Spam. It’s one of those things we dread when we open up our inbox, isn’t it? Tons of messages from people who are soliciting to you for their products or services. So, what is Spam? How does it differ from actual email marketing and how do you avoid the mistakes that will cost you dearly?   According to Wikipedia, Email spam, also known as junk email, is a type of electronic spam where unsolicited messages are sent by email. The thing is, some forms of Spam were made legal in the United States in 2003[…]

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8 Ways to Market your Blog at little to no cost.

By Lisa Wozniak If you are a small business owner, you know how hard it can be to devote the time and energy to researching and writing an engaging blog article for your customer base, only to listen to the sound of crickets after it’s posted. You look at your stats from the blogs you’re posting and the cricket theory is confirmed. Is anyone even reading this thing you wonder? Well if you merely write your blog and post it to your blog site, then chances are the answer to that question is a resounding[…]

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4 Heavy Hitters in Email Marketing

Email Marketing

By: Lisa Wozniak If you’re a small business owner that’s involved in social media, you’ve no doubt heard of the importance of email marketing for your business. While some believe it is the modern day version of direct mailers that have replaced the postcards and flyers that once overflowed from our mailbox, nothing could be further from the truth. Email marketing is an effective way for small business owners to accomplish everything from brand loyalty to lead generation. Some of the most common ways business owners have accomplished this through email marketing is by using[…]

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Email Marketing Requires Great Follow Up

Email Frequency

You’ve created an enticing giveaway for your email marketing campaign. You’ve gotten your lists and email providers ready and your landing page is a work of art. Now what? What do you do with the folks who have signed up to receive emails from you? Email marketing requires great follow up. What you do next can mean the difference between attracting new clients and creating extra work for yourself that won’t yield any results. If you have not yet done so, you’ll want to set up an auto responder in your email list that will[…]

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You gave THAT away? Email Marketing Giveaways

By Lisa Wozniak Have you been in this situation before? You spend countless hours creating your email list for your email marketing campaign, you come up with a giveaway to entice your readers to give you their email address, you create an opt-in page, and set up your auto responder emails. You’re ready to go and with enthusiastic anticipation you spend countless ad dollars from your budget creating a stellar advertising campaign on all of the social media platforms you know, and then…………crickets. You wait in anticipation checking your email subscription list several times a[…]

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