Will Live Streaming Replace the Webinar?

  By: Lisa Wozniak There has been so much excitement within the last year or so about Live Streaming. The big question seems to be, will Live Streaming replace the webinar? With so much buzz about the ease and reach of live streaming, it would seem that this would be a natural transition. It seems that everyone is getting on the band wagon with live streaming. With applications like, Periscope, Blab, Meerkat, Twitch, Google Hangouts and more, it’s become effortless to reach new and existing customers via desktop, laptop or smartphone. However, let’s take a[…]

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Searching for Customers on Facebook

By: Lisa Wozniak If you’re like most small business owners who are new to social media, you’ve heard countless stories about how social media is the ideal place to grow your business brand. The truth is social media really is a great place to grow your business, but unfortunately many folks who are starting out in social media don’t really know how to go about searching for customers in social media. Today, we’re going to discuss searching for customers on Facebook and I’ll give you some solid tips and screen shots along the way. So[…]

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What Social Media Networks should I focus on?

When Facebook was invented we all had the joy of becoming part of Mark Zuckerberg’s vision for social media networks. We were swapping photos, stories and updates with people from all over the world. Businesses stood the most to gain from this type of medium as marketers jumped on board and found new ways to engage with their customer base. However, now there are a multitude of platforms from which to choose. This has left many business owners wondering where they should be focusing their time and money. Many have made the mistake of trying[…]

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Key Steps to Hosting a Facebook Contest

I have to admit that I used to be a bit intimidated to do a Facebook Contest. It just seemed like there was so much involved in setting one up; how do you monitor it anyway; and what are the laws and rules that have to be maintained to be compliant? What happens if you break the rules and you didn’t even know it? I shied away from Facebook Contests for fear of breaking any rules and getting less than stellar results after lots of time and effort. Then I had a client approach me[…]

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To Blog, or NOT to Blog? That is the question.

Does your business have a blog? Have you considered starting one? As a business owner you may have many objections to this project. After all, you’re so busy with the day to day aspects of your business, how can you possibly be bothered with one more thing. You’re an accountant, a payroll clerk an inventory specialist, tech support, housekeeping, customer service rep and purchasing agent, just to name a few. Many feel that they have no time, that it will not yield results and ultimately be a waste of their time , or they don’t[…]

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