By Lisa Wozniak Many business owners understand they need to narrow their niche, but many don’t know how. Today we’ll provide you with The Only Blueprint You Need to Narrow Your Niche. In my last article Want More Money? Narrow your Niche we discussed the importance of narrowing your niche and how it affects you as the business owner by focusing on what you are most passionate about and your business, in the form of less competition and stronger repeat business. Now that we know the importance of narrowing your niche, let’s take a closer[…]
By Lisa Wozniak As an entrepreneur we’re driven to make as much money as possible. It’s almost instinctual. Where many of us fall short is in positioning our business to be all things to all people. This leaves us feeling not only burned out but often unsuccessful as we attempt to fulfill unrealistic expectations. Want more money? Narrow your small business niche. It’s true and here’s why: More unique = Less Competition. It’s true. The more unique you are the more you stand out in a crowd. And let’s face it, it’s getting more and[…]
By Lisa Wozniak We’ve all been there, we go online to accomplish something specific; check our email, posts, look for a specific page or site and then it happens. We end up falling into a rabbit hole of social media posts that capture our attention. But, have you ever wondered why this happens? There is psychology that determines why we like, comment and share with others online. A recent study showed a direct connection between Social Media and the brain’s reward center. This area processes rewarding feelings about social acceptance. So if we are checking[…]
Have you ever been intimidated about writing a blog post that has intentional SEO content? That was something that used to keep me up at night for sure. We all want to have the strong search engine optimization that will take us to the top of Google’s coveted rankings, don’t we? But how do you know which keywords? How do we know if they work? How do we use them in the content of the blog post? Should it only be in the title? How do you select a title that will be enticing enough to capture your readers?
Congratulations! You’ve decided that having a blog for your business is a sound idea. But when you consider the concept of writing on a consistent basis, it seems a bit overwhelming. What could you possibly have to say that will engage your readers on a consistent basis? More than you might think. When we tend to look at the idea of putting ourselves out there and committing a thought concept or idea to print, all of a sudden it seems as if we have nothing to say. It’s kind of like being put on the[…]