Last week I lost my father. Even though he had been sick for a while, nothing really prepares you for the loss of a parent. You sort of feel as though you lost an anchor in your life. The saddest part is we had a contentious relationship for the last […]
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Short-term goals vs long-term goals. Which one is better for growing your practice? A few years back when I finally got serious about being healthy, I made a deal with myself. When I woke up in the morning, I told myself I needed to get out of bed and immediately […]
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Crisis Marketing has left all of us struggling. How about you? Are you struggling with writing messages that capture the attention of your target market during these unfortunate times we find ourselves in? Watch this video to learn how your messaging needs to change now! If you’re writing marketing copy […]
Read MoreI’m often asked by practitioners what they should be doing to consistently market their private practice. While there are a number of things that can be done to market a practice, none of them are as important as consistency itself. That said, there are actually four things you should be […]
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You’ve learned to market your solo practice with ease and you’ve had some success. Congratulations! Now it’s time to set your sites on bigger things. You’ve decided to grow your efforts into a group practice. Is the way you market a group practice the same as the work you did […]
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