Work Life Balance: Do You Need To Disconnect?

Work Life Balance: Do You Need To Disconnect?

Have you ever just wanted to disconnect from your day?   I had one of those days this week myself. It was a Monday, big surprise, right? There’s just something about the intensity of Mondays that tend to leave us all feeling a little more stressed than usual. Despite our best of intentions and planning, there always just seems to be more to do on a Monday than most of the other days of the week. Mine started out like most Mondays. Answering emails, phone calls and other social media messages for some of the[…]

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Mistakes In Email Marketing That Will Cost You Dearly

Mistakes In Email Marketing

Spam. It’s one of those things we dread when we open up our inbox, isn’t it? Tons of messages from people who are soliciting to you for their products or services. So, what is Spam? How does it differ from actual email marketing and how do you avoid the mistakes that will cost you dearly?   According to Wikipedia, Email spam, also known as junk email, is a type of electronic spam where unsolicited messages are sent by email. The thing is, some forms of Spam were made legal in the United States in 2003[…]

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Are Your Customers Hanging Out On LinkedIn?

Are Your Customers Hanging Out On LinkedIn?

Author: Lisa Wozniak Are your customers hanging out on LinkedIn? Are they on other social media platforms? Where are they? This is the question many small business owners are asking themselves when considering how to go about marketing their business. Today, we’re going to take a look at how to go about finding your ideal clients using LinkedIn. I know what you’re thinking; isn’t LinkedIn just for people looking for a job? The answer is no. LinkedIn is a huge social media platform full of working professionals who have needs and buying habits just like[…]

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Do You Need To Populate Your List To Be A Good Marketer?

List Sign Up

By: Lisa Wozniak Do You Need To Populate Your List To Be A Good Marketer? Well, I guess that depends on your marketing strategy. If your goal is to create a following of potential customers who will become raving fans of your business, then the answer is a resounding yes! However, this doesn’t have to be a difficult or an expensive endeavor. Some of the most effective ways are often the least expensive. With just a little time and effort, you can have people signing up on your email marketing campaign in no time. Some[…]

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How to Increase Referrals to Your Clinic Every Day of the Year

By: Pamela Fletcher Two things remain constant (besides death and taxes.) The power of word of mouth and the expectation of the public to have the best available healthcare. What has changed significantly about these two concepts is the advent of social media – and what a difference it has made! Let’s take a look at how to increase referrals to your clinic every day of the year. Social media is now the tool of the patient to make or break a health care provider’s reputation. It can also be used by the physician to control[…]

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