Work Life Balance: Do You Need To Disconnect?

Work Life Balance: Do You Need To Disconnect?

Have you ever just wanted to disconnect from your day?   I had one of those days this week myself. It was a Monday, big surprise, right? There’s just something about the intensity of Mondays that tend to leave us all feeling a little more stressed than usual. Despite our best of intentions and planning, there always just seems to be more to do on a Monday than most of the other days of the week. Mine started out like most Mondays. Answering emails, phone calls and other social media messages for some of the[…]

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What You Need To Know About Branding

What you need to know about branding

By Lisa Wozniak Have you ever been driving down the road and saw the giant lit up yellow “M” in the distance? Without ever being able to see the name, you know those golden arches represent the fast food chain McDonalds. That’s branding; one look, one image, one tagline that represents a company. And whether you own a private practice or a small business the same principles of branding will still apply. So here’s what you need to know about branding. Consistency Is Key If you have a logo, and you should, it needs to[…]

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How To Make Your Phone Ring With Your Website

How to make your phone ring with your website

Author: Lisa Wozniak As a private practice owner, your strengths lie in your ability to help clients with life’s challenges. Few have learned any marketing let alone web design. Consequently you end up with either a graphic designer, web developer or a friend with great tech skills to help you design your website. While this has helped get your business established online, it’s done little for you in getting your phone to ring and bring clients into your office. So let’s take a look at how to make your phone ring with your website. There[…]

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Lessons On Fear You Need To Learn Now

Lessons on Fear

Author: Lisa Wozniak Some years ago, I held a job in corporate America that made me miserable. Miserable to the point that it was affecting my health. Going into business for myself was something that I always longed to do but the fear I was experiencing to take that first step was debilitating! It took my getting really sick to the extent that I could not return to work in order for me to take the plunge and go into business for myself. Since then, I’ve grown a great business that I couldn’t be more[…]

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Social Media Psychology – Why we Like, Comment and Share

By Lisa Wozniak We’ve all been there, we go online to accomplish something specific; check our email, posts, look for a specific page or site and then it happens. We end up falling into a rabbit hole of social media posts that capture our attention. But, have you ever wondered why this happens? There is psychology that determines why we like, comment and share with others online. A recent study showed a direct connection between Social Media and the brain’s reward center. This area processes rewarding feelings about social acceptance. So if we are checking[…]

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