Email Marketing Requires Great Follow Up

Email Frequency

You’ve created an enticing giveaway for your email marketing campaign. You’ve gotten your lists and email providers ready and your landing page is a work of art. Now what? What do you do with the folks who have signed up to receive emails from you? Email marketing requires great follow up. What you do next can mean the difference between attracting new clients and creating extra work for yourself that won’t yield any results. If you have not yet done so, you’ll want to set up an auto responder in your email list that will[…]

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Social Media Psychology – Why we Like, Comment and Share

By Lisa Wozniak We’ve all been there, we go online to accomplish something specific; check our email, posts, look for a specific page or site and then it happens. We end up falling into a rabbit hole of social media posts that capture our attention. But, have you ever wondered why this happens? There is psychology that determines why we like, comment and share with others online. A recent study showed a direct connection between Social Media and the brain’s reward center. This area processes rewarding feelings about social acceptance. So if we are checking[…]

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Six Steps to Juggling Social Media

By: Lisa Wozniak Social media is an amazing approach to marketing that has helped countless numbers of businesses, nonprofits and medical professionals grow their business and increase their exposure. With so many platforms to choose from that appeal to so many different demographics it can leave many feeling like the world is their oyster as they dream of the exposure that their business will receive as they try to welcome the enormous crowds at the door. Wonderful dream, right? It’s true that social media can absolutely give your business great exposure through the variety of[…]

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What Results Can I Expect from Social Media Marketing

From time to time I’m asked by business owners, ” What results can I expect from Social Media Marketing?” The quick answer is that it depends on the participation in each platform in which you engage. This is usually met with a roll of the eyes and frustration for many business owners. For most small business owners budgets are tight and time is limited and many live by the principle that A+B must always equal C. I often hear business owners say, “If I invest X dollars into social media marketing, what will I get[…]

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What Social Media Networks should I focus on?

When Facebook was invented we all had the joy of becoming part of Mark Zuckerberg’s vision for social media networks. We were swapping photos, stories and updates with people from all over the world. Businesses stood the most to gain from this type of medium as marketers jumped on board and found new ways to engage with their customer base. However, now there are a multitude of platforms from which to choose. This has left many business owners wondering where they should be focusing their time and money. Many have made the mistake of trying[…]

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