Is Your Email Marketing HIPAA Compliant?

Is Your Email Marketing HIPAA Compliant?

Have you considered email marketing for your private practice but wonder if your email marketing is HIPAA compliant? It’s important that you recognize the need for compliance, but it should not deter you from moving forward with email marketing. Email marketing is a powerful way to grow your practice and be seen as the industry expert in your specialty. And here’s why email marketing is still one of the most successful ways you can grow your practice. 95% of online consumers use email and of those, 91% check their email at least once per day.[…]

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Why Your Private Practice Needs Marketing

Private Practice Marketing

By : Lisa Wozniak   You’ve worked hard on your education and training to get where you are. You’re ready to open up your own practice. So, why does your Private Practice need marketing? Why can’t you just pass out a few business cards to other influences in your target market? Referrals have worked for tons of private practice owners, shouldn’t it work for you? The answer to this question is simple. Yes, you can get some great business from referrals. But no, you shouldn’t rely upon that as your sole option of marketing. For[…]

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What Is A Call To Action In Marketing?

Call To Action Blog

For those who don’t have much of a marketing background you may be wondering, “What Is A Call To Action In Marketing?” In today’s blog, we’ll not only describe what a call to action is, we’ll also discuss why you need it, how to use it and provide you with examples of what they look like. So let’s get started with a brief discussion on what a call to action is. What is a Call to Action? In marketing, the goal is always to be directing people where you want them to go. Whether that[…]

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Four Things Nobody Told You About Social Media Graphics

Four Things Nobody Told You About Social Media Graphics

By: Lisa Wozniak   Are you getting the level of engagement on your social media platforms and websites that you want to see? Are people coming back to visit you time and again? If not graphics could be to blame. Here are four things nobody told you about social media graphics. To succeed at marketing your own practice, there are some things you need to know. Graphics Increase Engagement Let’s face it, there is a lot of competition for people’s attention out there. And in order to compete you have to find a way to[…]

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What You Need To Know About Branding

What you need to know about branding

By Lisa Wozniak Have you ever been driving down the road and saw the giant lit up yellow “M” in the distance? Without ever being able to see the name, you know those golden arches represent the fast food chain McDonalds. That’s branding; one look, one image, one tagline that represents a company. And whether you own a private practice or a small business the same principles of branding will still apply. So here’s what you need to know about branding. Consistency Is Key If you have a logo, and you should, it needs to[…]

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