Searching for Customers on Facebook

By: Lisa Wozniak If you’re like most small business owners who are new to social media, you’ve heard countless stories about how social media is the ideal place to grow your business brand. The truth is social media really is a great place to grow your business, but unfortunately many folks who are starting out in social media don’t really know how to go about searching for customers in social media. Today, we’re going to discuss searching for customers on Facebook and I’ll give you some solid tips and screen shots along the way. So[…]

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4 Heavy Hitters in Email Marketing

Email Marketing

By: Lisa Wozniak If you’re a small business owner that’s involved in social media, you’ve no doubt heard of the importance of email marketing for your business. While some believe it is the modern day version of direct mailers that have replaced the postcards and flyers that once overflowed from our mailbox, nothing could be further from the truth. Email marketing is an effective way for small business owners to accomplish everything from brand loyalty to lead generation. Some of the most common ways business owners have accomplished this through email marketing is by using[…]

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