Can You Achieve SEO with a Video Blog [vlog]?

SEO With Video

SEO is the most sought after prize in the marketing arena. The ability to crawl higher in Google’s search rankings is what we all strive for in our business. There are a number of ways to achieve this. One thing we know for certain in marketing, is that video is king. If you want to ensure that you’re being seen online, video is the best way to get noticed. While blogging is a powerful way to help you crawl up the Google search rankings, many are wondering if the use of video will accomplish the[…]

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Blogging Is Easy And I’ll Show You Why

Blogging Is Easy

By Lisa Wozniak One of the biggest misconceptions private practice owners have about blogging is that it must be hard and time consuming. Blogging is easy and I’ll show you why. A blog does not need to be written as though it were a college dissertation or an article for a medical journal. When you think about it from the perspective of the consumer, it actually takes a lot of the pressure off. Potential clients will read your blog to gather more information about you and the specialty you service. They use this as a[…]

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Blogging Is A Great Way To Increase Your Profit

Blogging Incerases Profit

As a private practice owner you’re often pulled in so many directions that sitting down to write a blog is often last on your checklist of responsibilities. You just don’t have the time to focus on anything that isn’t going to generate more clients and impact your bottom line. However, blogging is a great way to increase profit and today we’re going to look at the ways blogging is an online marketing strategy that will help you enroll more clients and grow your practice. Blogging Establishes Credibility When someone is searching for your help online,[…]

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What You Need To Know About Branding

What you need to know about branding

By Lisa Wozniak Have you ever been driving down the road and saw the giant lit up yellow “M” in the distance? Without ever being able to see the name, you know those golden arches represent the fast food chain McDonalds. That’s branding; one look, one image, one tagline that represents a company. And whether you own a private practice or a small business the same principles of branding will still apply. So here’s what you need to know about branding. Consistency Is Key If you have a logo, and you should, it needs to[…]

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8 Ways to Market your Blog at little to no cost.

By Lisa Wozniak If you are a small business owner, you know how hard it can be to devote the time and energy to researching and writing an engaging blog article for your customer base, only to listen to the sound of crickets after it’s posted. You look at your stats from the blogs you’re posting and the cricket theory is confirmed. Is anyone even reading this thing you wonder? Well if you merely write your blog and post it to your blog site, then chances are the answer to that question is a resounding[…]

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