Virtual Coffee – Relationship Building For The New Millenium

Virtual Coffee - Relationship Building

Author: Lisa Wozniak One of the most challenging aspects of having your own private practice (coaching, health, or legal) is building the types of relationships with people that will impact your growth in a sustainable way. Let’s face it, networking with strangers, whether it be for collaboration, client attrition or joint venture partnerships can be intimidating. You’re often in your most vulnerable state as you try to engage in meaningful conversation that’s helpful to both parties. What I’ve learned over the last year or so is that if you embrace networking or relationship building from[…]

Read More »

Case Study – How To Triple Your Private Practice in Six Months

Private Practice Marketing

by: Lisa Wozniak   You’re an EXCELLENT mental health professional! Your CLIENTS RAVE about you! But you’re overwhelmed… …and the dollars aren’t flowing in.. WHAT TO DO? To take your practice to the next level… …you could use a little help… I know your struggle… I’ve been there too. Well, one of the keys to being successful at ANYTHING is to do what you do best and to know when to reach out for a helping hand. Andrew Joy of The Mental Difference out of Chicago is a sports psychology coach working in both a[…]

Read More »

Blogging Is Easy And I’ll Show You Why

Blogging Is Easy

By Lisa Wozniak One of the biggest misconceptions private practice owners have about blogging is that it must be hard and time consuming. Blogging is easy and I’ll show you why. A blog does not need to be written as though it were a college dissertation or an article for a medical journal. When you think about it from the perspective of the consumer, it actually takes a lot of the pressure off. Potential clients will read your blog to gather more information about you and the specialty you service. They use this as a[…]

Read More »

Why Your Private Practice Needs Marketing

Private Practice Marketing

By : Lisa Wozniak   You’ve worked hard on your education and training to get where you are. You’re ready to open up your own practice. So, why does your Private Practice need marketing? Why can’t you just pass out a few business cards to other influences in your target market? Referrals have worked for tons of private practice owners, shouldn’t it work for you? The answer to this question is simple. Yes, you can get some great business from referrals. But no, you shouldn’t rely upon that as your sole option of marketing. For[…]

Read More »

What Is A Call To Action In Marketing?

Call To Action Blog

For those who don’t have much of a marketing background you may be wondering, “What Is A Call To Action In Marketing?” In today’s blog, we’ll not only describe what a call to action is, we’ll also discuss why you need it, how to use it and provide you with examples of what they look like. So let’s get started with a brief discussion on what a call to action is. What is a Call to Action? In marketing, the goal is always to be directing people where you want them to go. Whether that[…]

Read More »