Do you have a pet peeve? You know what I mean, that little thing that drives you crazy and immediately puts you on your soap box to start preaching? You may not, but I certainly do. For me, it’s companies or products that make things WAY more difficult than they […]
Read More
Somehow it still surprises me when I see this. I was on LinkedIn last week and stumbled upon a psychotherapist’s profile. We’ll call him Bill. Bill’s entire profile was written in 3rd person. Almost as if it was written by someone else to sing his accolades like he was going […]
Read More
When I started my private practice 8 years ago, I was both excited and scared to death simultaneously. Like most entrepreneurs, I started out a bit slow and steady as I learned what I didn’t know and executed what I did know. Soon enough I was enrolling more clients and […]
Read More
It happened again recently and it just broke my heart. I was on a transformation call with a potential client we’ll call Shirley. While asking her about her private practice and who she served, I got a really long-winded answer. Sadly, Shirley was all over the map. She’d create one […]
Read More
Can your mood impact your marketing? Kind of a weird statement, I know. Stay with me. But we put our vibe, our mood, that thing that we’re feeling, into the universe. And, believe it or not, our audience can sense that. Word choice matters and this is why. It’s such […]
Read More