The Psychology of Distractions and How to Beat them

We’ve all been there. You’ve got an important project due and you’ve procrastinated until the last minute, and now you’re frantically trying to get the work done to meet your deadline. I can’t tell you how many papers in college were the result of pulling the infamous “all-nighter” because I waited until the last minute. There was always something else to drag my attention away from the task at hand. Even now, I am easily distracted by cute dog videos when my schedule simply does not allow for it. So, why is it that we[…]

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Is there room for Psychology in Social Media?

Is it time for you to put together a marketing campaign for your business or practice? When we work on promoting our business through social media, we often don’t consider the psychology behind the strategy. One example of this in action is the infamous ALS Ice Bucket Challenge that raised over $115 million in donations. This viral marketing campaign was a huge success because it utilized some core psychological principles to its advantage. For example, we are more likely to complete a task when we have publicly committed to it. We fear the risk of[…]

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Yes, but I have a small business

Many small business owners may think that they don’t need social media to operate. They’ve been in business for a number of years and have gotten along just fine without it thank you very much! They’ll tell you that they don’t have customers who will use the internet, they won’t be successful marketing their services or products online and that they just don’t have the time to devote to manage such a huge undertaking. While it’s true that you don’t have to use social media to run a small business, you have to ask yourself[…]

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My First Blog

Welcome to Social Exposure Business Marketing! You might have noticed the great looking building on the home page of this site. This is the Reichstag Dome in Berlin, Germany. The current Reichstag dome is a glass dome, constructed on top of the rebuilt Reichstag building in Berlin. It was designed by architect Norman Foster and built to symbolize the reunification of Germany. The glass dome was also designed by Foster to be environmentally friendly. Energy efficient features involving the use of the daylight shining through the mirrored cone were applied, effectively decreasing the carbon emissions of the[…]

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