To Blog, or NOT to Blog? That is the question.

Does your business have a blog? Have you considered starting one? As a business owner you may have many objections to this project. After all, you’re so busy with the day to day aspects of your business, how can you possibly be bothered with one more thing. You’re an accountant, a payroll clerk an inventory specialist, tech support, housekeeping, customer service rep and purchasing agent, just to name a few. Many feel that they have no time, that it will not yield results and ultimately be a waste of their time , or they don’t[…]

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To thine Own Self Be True

Did you ever stop and remember what you wanted to do as a child when you grew up? I know I had grandiose dreams of everything from a Marketing Executive, to  Lawyer, to an Actress or CEO. As I grew older I started to think of these careers in terms of  college degrees and annual incomes and which careers could be sustained long-term. In high school the stress began with the pressure of what I wanted to do for a living so that I could select an academic major and a good college to match.[…]

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What’s Your Name?

As marketers we’re taught that not only is your word your bond but your name is your reputation. Many social media marketers use their full name as their business entity as well based upon the knowledge that social media marketing is about building relationships in efforts to grow a business through exposure, relationship and reputation. We’re also taught that the name of your business should reflect who you are and what you do quickly and easily to those who come across it. After all you only have a few seconds to capture someone attention for[…]

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The Psychology of Distractions and How to Beat them

We’ve all been there. You’ve got an important project due and you’ve procrastinated until the last minute, and now you’re frantically trying to get the work done to meet your deadline. I can’t tell you how many papers in college were the result of pulling the infamous “all-nighter” because I waited until the last minute. There was always something else to drag my attention away from the task at hand. Even now, I am easily distracted by cute dog videos when my schedule simply does not allow for it. So, why is it that we[…]

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Is there room for Psychology in Social Media?

Is it time for you to put together a marketing campaign for your business or practice? When we work on promoting our business through social media, we often don’t consider the psychology behind the strategy. One example of this in action is the infamous ALS Ice Bucket Challenge that raised over $115 million in donations. This viral marketing campaign was a huge success because it utilized some core psychological principles to its advantage. For example, we are more likely to complete a task when we have publicly committed to it. We fear the risk of[…]

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