Have you ever been intimidated about writing a blog post that has intentional SEO content? That was something that used to keep me up at night for sure. We all want to have the strong search engine optimization that will take us to the top of Google’s coveted rankings, don’t we? But how do you know which keywords? How do we know if they work? How do we use them in the content of the blog post? Should it only be in the title? How do you select a title that will be enticing enough to capture your readers?
Congratulations! You’ve decided that having a blog for your business is a sound idea. But when you consider the concept of writing on a consistent basis, it seems a bit overwhelming. What could you possibly have to say that will engage your readers on a consistent basis? More than you might think. When we tend to look at the idea of putting ourselves out there and committing a thought concept or idea to print, all of a sudden it seems as if we have nothing to say. It’s kind of like being put on the[…]
Does your business have a blog? Have you considered starting one? As a business owner you may have many objections to this project. After all, you’re so busy with the day to day aspects of your business, how can you possibly be bothered with one more thing. You’re an accountant, a payroll clerk an inventory specialist, tech support, housekeeping, customer service rep and purchasing agent, just to name a few. Many feel that they have no time, that it will not yield results and ultimately be a waste of their time , or they don’t[…]
Did you ever stop and remember what you wanted to do as a child when you grew up? I know I had grandiose dreams of everything from a Marketing Executive, to Lawyer, to an Actress or CEO. As I grew older I started to think of these careers in terms of college degrees and annual incomes and which careers could be sustained long-term. In high school the stress began with the pressure of what I wanted to do for a living so that I could select an academic major and a good college to match.[…]
As marketers we’re taught that not only is your word your bond but your name is your reputation. Many social media marketers use their full name as their business entity as well based upon the knowledge that social media marketing is about building relationships in efforts to grow a business through exposure, relationship and reputation. We’re also taught that the name of your business should reflect who you are and what you do quickly and easily to those who come across it. After all you only have a few seconds to capture someone attention for[…]